RFID Journal LIVE 2025: Pioneering RFID in end of life tire management and the Digital Product Passport
- regommachinery
- May 20
- 2 min read
Earlier this month, REGOM had the privilege of participating in RFID Journal LIVE 2025, the premier global event for RFID and IoT technologies. Our presence not only highlighted our innovative approach to tire recycling but also underscored our active role in shaping the future of the Digital Product Passport (DPP) within the European Union.
Insights into the Digital Product Passport
The DPP, established under the EU's Ecodesign for Sustainable Products Regulation (ESPR), aims to enhance product sustainability, transparency, and circularity. While batteries are the first category with defined DPP requirements, forthcoming delegated acts will outline specifications for textiles, tires, and furniture. Given that tires represent a significant market segment, the implementation of DPPs in this sector is important.
The DPP will require products entering the EU market to carry a digital record detailing their environmental impact, material composition, and lifecycle information. This initiative not only promotes sustainability but also necessitates global supply chain adaptations, as manufacturers worldwide must comply with these standards to access the EU market.
REGOM’s Contribution to the DPP Panel Discussion
During the panel discussion, REGOM shared its vision and hands-on experience in integrating RFID into tire recycling operations:
🔍 Use case for RFID in tire sustainability
With RFID tags now embedded in new tires at the manufacturing stage, we see a major opportunity: leveraging this embedded technology to access richer data about each tire, enabling more precise and sustainable sorting decisions.
🔗 What It Takes to Build an end-to-end RFID system
We highlighted that reading an RFID tag only provides a unique serial number (SGTIN). To get acces to its manufacturing details and other data (e.g., brand, model, size, production date), recyclers need access to manufacturer data.
This is where the Global Data Service Organization (GDSO) comes in. An industry-led initiative that acts as a trusted intermediary between recyclers and manufacturers.
From a technical stand point: we need specific antennas able to connect to GDSO’s system. We’re currently co-developing and testing this capability with Michelin, aiming for real-time RFID reads at industrial speeds, one tire at a time.
📡 Why we believe RFID Is the most suitable technology for tires
RFID offers unmatched durability. Tags are embedded in the rubber and withstand the entire lifecycle. Unlike barcodes or labels that wear out. Moreover, it aligns with industry trends. Major manufacturers are already embedding RFID, and global infrastructure is being built around it, making it scalable, compatible, and future-proof for the Digital Product Passport (DPP).
The insights gained from RFID Journal LIVE 2025 reinforce the significance of our work in advancing sustainable practices through RFID technology.
We extend our gratitude to the organizers of RFID Journal LIVE 2025 for the opportunity to share our vision and to all attendees who engaged with us. Together, we are driving innovation towards a more sustainable and transparent future.
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