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REGOM Wins Green Product Award 2025 – “Initiative” Category 🏆

Updated: May 23


Green Olympics - Sustainable, future-proof products honored


DIGOIN, France 15.05.2025 – a record of 1500 participants from 46 countries applied for the Awards, demonstrated the growing importance of sustainable products and materials in shaping a more sustainable future. Every year, the Green Product Award recognizes products and concepts that stand out in terms of design, innovation and sustainability. The winners in 11 categories have now been selected from 250 nominated products and concepts.


Tire repurposing was honoured with the Green Product Award 2025 in the Initiatives category during the award ceremony on May 15th at the Nordic Embassies in Berlin. Embassy envoys and jurors such as Uwe Melichar (Touch Design Ltd.), Prof. Claus-Christian Eckhardt (Lund University), Katja Keienburg (baby&junior) presented the awards to winners from Austria, Brazil, Canada, China, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and the United Kingdom.



Tire repurposing helping to tread more light on the planet  Official Jury Statement

REGOM provides AI-powered solutions for identifying and grading used tires at an industrial speed of one tire every 3 seconds. Designed for tire collectors and recyclers, its technology optimizes sorting for reuse, resell, retread, material recovery and pyrolysis. The tire recycling sector has been slow to adopt digital transformation, relying on manual inspection for decades. REGOM disrupts this status quo by bringing AI-driven efficiency and technology increase yields for reuse applications extending tire lifespan, reducing waste, minimizing environmental impact and preventing landfill accumulation.


Bertrand Thoumsin, Sales Manager at REGOM for Europe Area, holding the Green Product Award 2025
Bertrand Thoumsin, Sales Manager at REGOM for Europe Area, holding the Green Product Award 2025

Bertrand Thoumsin, Sales Manager Europe at REGOM shares a few words about REGOM’s journey and our mission to revolutionize used tire identification and sorting


Green Trend Book: book25
Green Trend Book: book25


About REGOM


Contact

Melissa Auge

Tel. 16173722132


About the Green Product Award

Since 2013, the international Green Product Award has been honoring products and services that stand out in terms of design, innovation and sustainability. In cooperation with the IKEA Stiftung, the Green Concept Award evaluates concepts by young designers and supports their further development.


Green Trend Book: book25

Tel. + 49 30 25742-883

Award channels: www.gp-award.com/en   

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