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NEWS
They talk about us
Discover what the press has been saying about REGOM, our products and solutions, and our teams.
It is advocacy for our work globally.

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Tyre.media | "REGOM provides new approach to the grading of tyres" (March 2025)
Tyre.media presents REGOM's AI-powered grading system, which automatically identifies each tire's brand, model, dimensions, speed and load index, DOT and remaining tread, even when markings are worn or hard to read. The article highlights how this helps recyclers across Europe and North America reduce waste, lower costs and get more value from used tires, whether they are reused, retreaded, granulated or sent to pyrolysis. Read the article on tyre.media → https://tyre.media/a
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Tire Business | "REGOM brings artificial intelligence tire sorting system to US"
Tire Business covers the arrival of REGOM's tire sorting system in the US market. The system uses AI to examine each tire and sort it into categories such as reusable or suitable for retreading, with an operator keeping the final say. Read the article on Tire Business → https://www.tirebusiness.com/news/regom-brings-artificial-intelligence-tire-sorting-system-us/
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RAIN Alliance | "Michelin and REGOM collaborate to advance end-of-life tire recycling with RFID" (January 2025)
Michelin and REGOM launched an R&D initiative in early 2024 to rethink tire lifecycle management with RFID. Michelin embeds an RFID tag in its tires at manufacturing, creating a "digital passport" for each one, while REGOM develops the antennas that read this information and integrate it into sorting lines. The RAIN Alliance describes the partnership as "setting a new standard for tire recycling." Read the article on the RAIN Alliance website → https://therainalliance.org/mic
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Retreading Business | "REGOM Scales Global Operations with Advanced AI Integration and New Market Entries" (March 2026)
In this article, Retreading Business covers REGOM's international growth and its use of AI to improve carcass recognition, data management and stock management. As REGOM's director Arthur Wagner puts it, AI is "a tool for refinement rather than a standalone solution." Read the article on Retreading Business → https://www.retreadingbusiness.com/regom-scales-global-operations-with-advanced-ai-integration-and-new-market-entries/
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AER BFC | « Témoignage d'Arthur Wagner, directeur de la société REGOM »
L'AER BFC donne la parole à Arthur Wagner, directeur de REGOM, qui présente l'approche de l'entreprise : une solution innovante à base d'IA dédiée au recyclage des pneumatiques, déployée sur 9 lignes en activité depuis 2021. Lire le témoignage sur le site de l'AER BFC → https://aer-bfc.com/temoignages/temoignage-de-arthur-wagner-directeur-de-la-societe-regom-specialisee-dans-le-recyclage-des-pneumatiques-grace-a-une-solution-innovante-a-base-dia/
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Traces Écrites News | « REGOM met l'intelligence artificielle au service du recyclage des pneus »
Média d'information locale, Traces Écrites News consacre un article à REGOM dans son tour d'horizon des actualités de début d'année dans la Nièvre. Il présente comment l'entreprise met l'intelligence artificielle au service du recyclage des pneus, une technologie déployée sur 9 lignes en activité depuis 2021. Lire l'article sur Traces Écrites News →https://www.tracesecritesnews.fr/actualite/les-actualites-du-debut-d-annee-dans-la-nievre-regom-met-l-intelligence-artificielle-a
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Les Echos | « Recyclage : Regom industrialise le tri des pneus grâce à l'IA »
"Dans sa rubrique Planète, Les Echos s'intéresse à REGOM, qui industrialise le tri des pneus usagés grâce à l'intelligence artificielle. Installée en Bourgogne, l'entreprise équipe aujourd'hui 9 lignes en activité depuis 2021, et plus de 106 millions de pneus ont déjà été analysés. Son système identifie chaque pneu automatiquement, pour permettre aux collecteurs, trieurs et rechapeurs de mieux orienter leurs flux et de valoriser chaque pneu au bon endroit." Lire l'article sur
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Arts et Métiers Magazine | « REGOM suit les pneus à la trace » (mai 2025)
REGOM a reçu un Green Product Award 2025 dans la catégorie Initiatives, parmi 1 500 candidatures venues de 46 pays. Dans cet article, le magazine des Arts et Métiers présente notre système de tri par IA, capable d'identifier chaque pneu à partir de ses caractéristiques. Comme l'explique Arthur Wagner, directeur : « Plus qu'un équipement, nous vendons un système d'IA intégré dans un process. » Lire l'article sur Arts et Métiers Magazine → https://artsetmetiers-mag.fr/article/8
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L'Usine Nouvelle | Made in France au CES 2026 : une PME bourguignonne montre comment l'IA peut mieux trier les pneus recyclables
"REGOM a emmené sa technologie au CES 2026 à Las Vegas. Son IA identifie et trie automatiquement les pneus usagés, pour aider recycleurs et rechappeurs à tirer le meilleur de chaque pneu". L'Usine Nouvelle, magazine de référence de l'industrie, relaie l'information. Lire l'article sur L'Usine Nouvelle → https://www.usinenouvelle.com/technos-et-innovations/l-instant-tech/made-in-france-au-ces-2026-cette-pme-bourguignonne-presente-sa-technologie-pour-mieux-trier-les-pneus-recy
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REGOM AT IFAT MUNICH 2026
REGOM was proud to participate in IFAT Munich alongside PRECIMECA and showcase connected solutions for tire recycling. Throughout the event, visitors had the opportunity to discover how intelligent sorting and shredding technologies can work together seamlessly to improve operational efficiency, streamline workflows, and maximize value recovery from every tire. ♻️ It was a pleasure for Bertrand Thoumsin, Emile Pialoux, and Arthur WAGNER to meet with industry professionals, di
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REGOM PUBLISH ON LE JOURNAL DU PNEU
Thanks to Journal du Pneu for the spotlight 🙌 At REGOM, we’re proud to help make end-of-life tire collection and sorting simpler, more efficient, and more sustainable ♻️ For the past 6 years, our mission has remained the same: support recyclers in their work while unlocking the full potential of this valuable material. Seeing growing interest beyond France is a strong motivation for us to keep pushing further A big thank you to everyone who trusts us and contributes to this
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REGOM on site in South Korea
Last week, Arthur WAGNER, CEO of REGOM, was in South Korea as part of a mission led by Business France Asie du Nord-Est, alongside 40+ French companies. The objective: strengthen technological partnerships between France and Korea, through high-level discussions, institutional meetings, and over 200 B2B exchanges, including an encounter with French President Emmanuel Macron. This mission was also an opportunity to better understand the Korean ecosystem, its dynamics, and the
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REGOM IN BANGKOK!
REGOM was proud to be represented at the Green Tyre Summit in Bangkok through the participation of our CEO, Arthur WAGNER. The event brought together key stakeholders from across the tyre value chain to discuss the future of the industry, with a strong focus on innovation, sustainability, and circular economy initiatives. ♻️ Throughout the summit, valuable discussions highlighted the importance of collaboration and technological innovation in accelerating the transition towar
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REGOM AT THE ETRA CONFERENCE
REGOM was proud to participate in the 31st ETRA Conference and contribute to the discussions shaping the future of tyre recycling in Europe. During the event, Bertrand Thoumsin, Europe Sales Manager at REGOM, shared our vision of how circular economy can become a true driver of industrial performance, innovation, and sustainability. ♻️ The conference was a great opportunity to exchange with industry experts, partners, and key stakeholders about the challenges and opportunitie
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REGOM IS JOIGNING FORCES WITH PLANNEX
REGOM and PLANNEX announce a strategic commercial partnership. We are proud to join forces with Plannex, an innovative player in tire recycling in India, committed to transforming waste into valuable resources and advancing circular economy practices. ♻️ This partnership combines REGOM’s expertise in advanced tire sorting technologies with PLANNEX’s recycling capabilities and strong commitment to sustainable waste management in the Indian market. Together, we aim to enhance s
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TIRE COLOGNE CONFERENCE
REGOM was proud to participate in Tire Technology Expo 2026 in Hannover and contribute to the session “Data and Digitalization Throughout the Tire Value Chain.” It was a great opportunity for Arthur WAGNER (CEO) and Bertrand Thoumsin (Europe Sales Manager) to share REGOM’s experience in integrating digital tools into tire sorting and valorization processes to improve traceability, operational performance, and decision-making. ♻️ The event brought together leading players from
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CES VEGAS 2026 - REGOM WAS THERE !
REGOM was proud to attend the Consumer Electronics Show (CES) in Las Vegas, one of the world’s leading events for innovation and emerging technologies. This international event provided a valuable opportunity to explore the latest advancements in artificial intelligence, digitalization, traceability, and smart industrial solutions shaping the future of connected industries. Our presence at CES reflects REGOM’s commitment to innovation and our ambition to contribute to smarter
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REGOM Wins Innovation Award at the 2025 French-American Business Awards
We’re incredibly proud to share that REGOM has won the Innovation Award – Start-Up Category at the 2025 French-American Business Awards (FABA), hosted by the French-American Chamber of Commerce New England (FACCNE).
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REGOM Wins Recircle Award for Best Tyre Recycling Innovation
We are thrilled to announce that REGOM has been awarded the 2025 Recircle Award for Best Tyre Recycling Innovation, an award recognizing breakthrough technology that is shaping the future of sustainable tire management. This is an international recognition of our team's hard work and commitment to transforming the way used tires are identified and sorted.
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RFID Journal LIVE 2025: Pioneering RFID in end of life tire management and the Digital Product Passport
Earlier this month, REGOM had the privilege of participating in RFID Journal LIVE 2025, the premier global event for RFID and IoT technologies. Our presence not only highlighted our innovative approach to tire recycling but also underscored our active role in shaping the future of the Digital Product Passport (DPP) within the European Union.
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