RAIN Alliance | "Michelin and REGOM collaborate to advance end-of-life tire recycling with RFID" (January 2025)

Michelin and REGOM launched an R&D initiative in early 2024 to rethink tire lifecycle management with RFID. Michelin embeds an RFID tag in its tires at manufacturing, creating a "digital passport" for each one, while REGOM develops the antennas that read this information and integrate it into sorting lines. The RAIN Alliance describes the partnership as "setting a new standard for tire recycling."

Read the article on the RAIN Alliance website → https://therainalliance.org/michelin-and-regom-collaborate-to-advance-end-of-life-tire-recycling-with-rfid/